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Digital Sandbox Helps DivvyHQ Secure Venture Capital Funding

Posted on Jul 24, 2013

DivvyHQ (Alluresoft, LLC) has received funding from Digital Sandbox KC and Dundee Venture Capital of Omaha, Neb., to ramp up marketing and operations for the cloud-based content planning platform.

DivvyHQ was initially launched as the content marketing industry’s first spreadsheet-free editorial calendar application built specifically for professional content producers. Today, DivvyHQ helps organizations plan and facilitate their marketing and social media initiatives, and communicate more efficiently than ever. Within one easy application, customers can manage content ideas, their editorial team, production workflows and deadlines.

Dundee’s investment follows proof-of-concept funding from the Digital Sandbox that helped fill the IT management void in the company. Digital Sandbox support also provided resources to develop the proper corporate structure for the company, better positioning DivvyHQ for follow on funding.

“We are very excited about how these partnerships will allow us to build a rock-star team that will accelerate the development of our application and provide your content team with a more robust and customizable set of tools,” said Brody Dorland, co-founder.

DivvyHQ was launched in September 2011 at the first Content Marketing World in Cleveland, Ohio.

“We were so excited to see our tool fill a big need and eliminate much of the pain that has been tolerated by so many content practitioners,” Dorland said.

Funding Match

DivvyHQ was a great fit for Dundee Venture Capital, given its focus on Midwest-based companies with a SaaS solution in a rapidly growing market. “We are excited to invest in Brock and Brody to help push DivvyHQ into the mainstream,” said Michael Wetta, principal at Dundee Venture Capital. “DivvyHQ’s unique approach to planning and executing sophisticated content marketing strategies combined with the team’s expertise in the increasingly complex and growing market created an attractive investment. ” 

The company also fit the Digital Sandbox profile of a company on the cusp of something big. “DivvyHQ is a great example of how the Digital Sandbox KC can help fill a gap and get a company fully prepared for their first real round of equity funding,” said Jeff Shackelford, director, Digital Sandbox KC.  

Digital Sandbox funding for DivvyHQ was made possible by the Missouri Technology Corporation through a matching grant to the Digital Sandbox program.

The Next Chapter of DivvyHQ

With a solid foundation and a notable customer base in place, the company looks forward to introducing customers to the new DivvyHQ, a fast-growing company with a targeted focus on building the best tool for big brands, agencies, publishers and media companies who produce high-volumes of content. 

Founders will head back to Content Marketing World in September to give attendees the first introduction to the new DivvyHQ. Friends of DivvyHQ can use the promo code “DIVVYHQ” and get a $100 discount on registration.

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Digital Sandbox KC is an unprecedented partnership among private companies, universities, entrepreneurial support organizations and government agencies across the Kansas City region designed to spur the creation of high growth companies.  Digital Sandbox KC provides proof of concept resources including market validation, prototyping and beta testing support for development of digital technologies within new and existing businesses. Initial funding came through a $1 million federal i6 Challenge Grant for a proof of concept center. 

The Sandbox was developed by KCSourceLink through the collaboration of partners such as: corporate (Sprint, Hallmark, UMB, VML, Cerner, RareWire, SparkLabKC), academic (UMKC, University of Kansas), nonprofit (Enterprise Center of Johnson County; Kansas City Area Life Sciences Institute; Union Station, Inc.; KCNext), public (Missouri Technology Corporation, Mayors’ Bistate Innovation Team, Economic Development Corp. of KC) and philanthropic (Ewing Marion Kauffman Foundation).

Visit us at http://www.digitalsandboxkc.com/

Dundee Venture Capital is a seed stage venture fund, that invests in founders with an ecommerce or web services focus and deep domain knowledge within their industry. Investments are focused in the Midwest stretching from Chicago to Boulder and Austin to Minneapolis with a concentration in Omaha and Kansas City.