has launched an Indiegogo crowdfunding campaign to accelerate development of its memory-keeping app for parents. View the campaign at LittleHoots campaign
The company's crowdfunding goal is $10,000, which will accelerate development of the LittleHoots iPhone app, scheduled to hit the App Store in April 2014.
- 92% of moms are connected to the Internet and access Facebook on their smartphone at least once per day
- 22 million of those moms have young children and frequently use social media as a tool to post and share their children's quotes, dialogue and photos
These memories get lost in the social noise and there's no easy way to safely archive them for the future. Parents need a better way to preserve their children's memories.
LittleHoots is designed to help parents capture, beautifully create and easily archive their children's lives. It all happens in one simple, mobile platform so memories are beautifully designed and archived on the go. Parents can also share memories to their favorite social networks or simply keep them private.
Anyone can participate in the campaign, pledging support at multiple levels. Perks for contributors include a custom designed memory tile featuring their child's quote, a Kansas City Valentine's Day chocolate gift pack or an exclusive membership in the LittleHoots Early Adopters Club among many others
: LittleHoots is a mobile application designed for busy parents that allows them to capture, create, archive and share all the fabulous things their kids say and do. It's scrapbooking reinvented and on the go.
LittleHoots won Startup Weekend Kansas City #7. The value for parents caught the attention of the judges at the Startup Weekend. Naithan Jones, co-founder of Kansas City area startup AgLocal, was on the panel of judges. "They are tackling a real problem that social media today is struggling with, and it combines that with a very viral group (moms) and a very strong emotional message (sentiment)," he said in an email. "If they can key on user acquisition via mom's groups, private groups in the app and then provide backward discoverability of pics and photos that existed prior to the install of the app, they will have a winner.