AddVenture’s mission is to create adventure-added advertisements. The mission is accomplished by producing GameAds – Games that are Ads, Ads that are Games. GameAds are short, intuitive, online video games tailored-made to the businesses’ image to generate website traffic, boost brand recognition and leverage sales. Unlike other video games where advertisements annoyingly pop up during the gameplay, GameAds themselves are the advertisements. Everything about a GameAd, from graphic and audio to gameplay and features, are all specifically designed to tell a lively and animated story about a business’ history, reasons for being, value proposition, products and services offered.
As youth marketing becomes increasingly difficult due to the rapid advancement of technology, small local businesses, with their limit budget for marketing, cannot afford to host huge online marketing campaigns to promote themselves to young consumers. Their inability to appeal to the youth market, a customer segment estimated to influence over $30 billion in annual spending, hinders them from growing, or even sustaining their businesses
AddVenture’s mission is to create adventure-added advertisements. Adventure is added to advertisements through something called GameAds – Games that are Ads, Ads that are Games. GameAds are short, intuitive, online video games tailored-made to the businesses’ image to generate website traffic and boost brand recognition. In order to convert this brand recognition into sales, GameAds are designed to incentivize the players to purchase from a business. GameAds do this by having achievement levels that players can unlock and win coupons, discounts, gift cards or free merchandises. Since the players need to work hard to win these prizes, they are entitled to their victories and will have a strong desire to “cash in” their winnings. Each time players use their coupons or take advantage of their gift cards is each time the business makes a sale.
“It is such an honor to have been approved for project financing by Digital Sandbox,” said Phuc Ho, AddVenture co-founder and CEO. “This vital and timely funding will definitely help AddVenture in researching and developing the high-quality products that users love. On top of the funding, Digital Sandbox’s reputation and trustworthiness will tremendously increase our chance of finding our early adopters.”